Initiatives

During the Adventist-laymen’s Services and Industries (ASI) International Convention in August 2021, General Conference president Ted Wilson announced an initiative to distribute up to one billion copies of Ellen White’s The Great Controversy worldwide. The book is a powerful tool for sharing the gospel and has been instrumental in the conversion of many Adventists worldwide.

The 10,000 digital disciples initiative, born in 2021, is an effort supported by the North American Division where Adventists of all ages who utilize social media are encouraged to use those platforms and their influence for good, with a goal of bringing people to Jesus, sharing the good news of His amazing grace and love, and providing opportunities for others to learn of the distinctive Seventh-day Adventist message of hope and wholeness.

NAD president G. Alexander Bryant introduced the Antioch Initiative for the division's cities in late 2022, when “we take the resource that we have collectively, and we focus them in one area ... We need to have thousands of centers of influence all around the North American Division.” This initiative, which is all about community engagement, has broadened to include three key areas where Adventists in North America can reach those in its urban areas include public evangelism and media, especially social media.

Seventh-day Adventists affirm the dignity and worth of each human being and decry all forms of physical, sexual and emotional abuse and family violence.

All of us church leaders and members, play a pivotal role in mobilizing for evangelism. With Pentecost 2025, our goal in North America is to hold at least 3,000 proclamation initiatives in 2025, with 2024 a year of "Preparing for Pentecost." We are in this together!