The North American Division (NAD) recently released its first comprehensive guide to search engine optimization for ministries. The Search Engine Optimization Guidebook is designed to help Seventh-day Adventist entities evangelize online through effective content creation, website ranking best practices, and reputation management.
“The Seventh-day Adventist Church has historically been at the forefront of using tools and technologies to advance present truth — from print to radio to television — now is the time to leverage the untapped potential of digital communications such as search engine optimization for the customization of our ministry services as part of a broader digital strategy that relies on making data-driven decisions,” states Alvin Kibble, vice president for Big Data + Social Media, Public Affairs & Religious Liberty, Literature Ministries, and Executive Coaching, Training & Development for the NAD.
This 142-page document is a culmination of 9 months’ work as well as a collaborative partnership between the NAD’s Social Media + Big Data department and the Center for Online Evangelism. It’s a step-by-step guide designed to be easy to follow and implement. It will be a “living document,” which will undergo regular updates as technologies change, but the underlying philosophy will remain largely the same.
Search Engine Optimization, or SEO, is an ever-evolving set of strategies used in online marketing to help organizations reach more of their target audience. It is the process of utilizing a variety of techniques to positively impact a website’s visibility in unpaid search engine results. The higher a website ranks when a person googles search terms related to it, the more Web traffic it receives. Most people do not scroll past the first page of search engine results.
“Our challenge as a Church is to embrace these techniques in order to cut through the clutter online and reach more seekers in an increasingly digital world,” said Jamie Domm, digital strategist for the NAD. “This guide is designed to equip ministries of all sizes to truly ‘meet people where they are.’” Today, that’s online.
“By being intentional and strategic, we can improve our digital curb appeal and encourage more people to encounter, and possibly embrace, our message,” added Domm.
For example, 74,000 people Google “Bible study” each month. The name “Jesus” is Googled 1,500,000 times per month, and “Adventist” 18,000 times per month.*
“People are literally Googling for God, but not finding our messages of Hope and Wholeness. We can no longer ignore the potential of this vast online mission field of people that already wants what we have to offer — an audience we may never otherwise meet!” said Amy Prindle, lead content strategist, Center for Online Evangelism. This is a significant ministry opportunity, if Adventist websites can rank higher in the search results Google displays for these search terms
“I believe the next Great Awakening will be a digital one. This is our generation’s Great Commission,” Domm said.
With some education, said Domm, every ministry can invest the time to implement these valuable techniques. This is your chance to learn insider information (for FREE) and use it for the gospel.
* Data pulled from keyword research tools Keyword Planner (Google Ads), Ubersuggest and Keywords Everywhere.
Direct download here: SDAdata.blog/SEOguidebook
Landing page with additional resources: SDAdata.org/seo
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