The North American Division (NAD) of the Seventh-day Adventist Church announced plans to distribute five million copies of Jesus Makes All Things New in 2027 during its fourth day of annual council on November 1, 2026. 

Produced by Pacific Press Publishing Association, Jesus Makes All Things New features nine chapters adapted from Ellen G. White’s The Desire of Ages, a book about the life and ministry of Jesus. The publication is part of OneVoice27, a coordinated global church evangelistic initiative encouraging Adventists to share their faith online throughout 2027.

During the presentation, NAD president G. Alexander Bryant emphasized the importance of reaching people with the message of Jesus through approaches suited to their communities.

“We have a responsibility to do those things that will most effectively present Jesus to our friends and neighbors,” Bryant said.

Available in English, Spanish, and French, the book will include QR codes connecting readers with Bible studies and spiritual support, the president said. Bryant joined regional church leaders for the book’s unveiling, while General Conference president Erton Köhler offered a prayer of dedication. While delegates received an advanced copy of the book during the presentation, general distribution is scheduled to begin January 17, 2027.

Presentations included evangelism plans from NAD’s Ministerial Association, Sabbath School and Personal Ministries, Adventist-laymen’s Services and Industries, and Adventist Education. The division also introduced two social media campaigns. First, Adam Fenner, NAD vice president for digital media and Adventist Learning Community director, introduced the plan for social media videos that will appeal to younger audiences. He shared that the “Under 30 Committee” that was voted at last year’s annual council (then known as year-end meeting) met during intervening year and came up with a plan for relevant, consistent, and high quality content with a request that a long term plan be put in place to continue providing such content. Kimberly Luste Maran, NAD communication director, presented One Voice, Many Speakers, a social media campaign that will provide participating churches and schools with more than 120 pieces of evangelistic content in three languages throughout 2027. The initiative includes training, templates, and resources for connecting interested individuals with local congregations. 

According to Neat Randriamialison, NAD director of Professional Services, 567 churches have already registered for the campaign.

Additional media plans, presented by Rohann Wellington, assistant to the president for Hope Channel North America, include a series of short films exploring the life of Jesus. The first, Unexpected Arrival, scheduled for December 2026, presents the Christmas story through a contemporary setting. Subsequent productions will address Easter, mental health, and Jesus’ baptism, with Adventist healthcare organizations contributing resources to support viewers seeking mental health assistance.

During the Secretary’s Report, NAD Executive Secretary Kyoshin Ahn presented an overview of the church’s membership trends, evangelistic activity, and retention challenges across North America. He reported that division membership had reached nearly 1.33 million by the third quarter of 2026, a net increase of 12,608 members since the beginning of the year.

Despite recording 43,052 membership accessions in 2025, the division also reported 15,759 membership losses, with more than half of its congregations classified as declining. 

However, Ahn also presented research identifying personal invitations and Bible study groups as among the most effective outreach methods. He emphasized the need to use practical approaches to reach people while strengthening follow-up and support for new members.

[An article focused on the secretary’s report with be published soon.]

During the business meetings, ministry leaders shared how their organizations are expanding outreach, supporting communities, and equipping local congregations for mission.

Christian Record Services President Dexter Thomas introduced The Quiet Crisis, an initiative addressing isolation among people experiencing irreversible vision loss. The organization, which provides accessible resources for people who are blind or visually impaired, is also exploring ways to offer the division’s 2027 evangelistic materials in audio and Braille formats.

Adventist Chaplaincy Ministries reported that it supports more than 900 endorsed chaplains serving in healthcare, military, education, and other settings. In addition to these outreach efforts, the division reported more than 10,000 church leadership training completions through its online learning platform, Adventist Learning Community.

Conference leaders also reported on their evangelism and outreach efforts. Atlantic Union executive secretary David McKenzie reported 4,401 baptisms in 2026, bringing the union’s membership to 146,825. McKenzie also announced plans to distribute more than 540,000 copies of Jesus Makes All Things New. Lake Union president Elden Ramirez highlighted efforts to establish student prayer coordinators at Adventist academies and strengthen campus ministries at public universities.

The executive committee also presented Southern Union Conference president Ronald C. Smith with a lifetime evangelism award, recognizing his commitment to preaching and evangelism alongside his administrative responsibilities. According to NAD leaders, Smith’s evangelistic ministry has helped more than 13,000 people join the Seventh-day Adventist Church.

AdventSource president Brad Forbes also highlighted the organization’s work in supporting local church ministries. According to Forbes, AdventSource has distributed more than 100,000 resources over the past three years to support the introduction of Alive in Jesus, the Adventist Church’s new children’s Sabbath School curriculum.

The presentation also highlighted a leadership transition. Forbes, who plans to retire in 2027, introduced Andre McLeod, who will assume the presidency upon Forbes’ retirement.