Paul Hopkins serves as the Director of Data Analytics for the North American Division of Seventh-day Adventists. In this role, he partners with departmental, conference, and union leaders to create effective assessment tools that inform strategy and improve impact. His work includes designing surveys, analyzing data, and translating findings into reports that guide decision-making across the Division.

Paul is currently leading the development of a division-wide measurement tool that evaluates the viability and strength of ministry initiatives. The tool is designed to strengthen strategic alignment across departments and ensure projects support the NAD’s mission priorities: Media, Multiply, and Mentorship. By combining planning and evaluation into a single process, this initiative helps leaders focus on meaningful outcomes, allocate resources better, and track progress in the areas of operational efficiency and mission impact.