Church Symbol and Meaning
The logo reflects the core values of the Seventh-day Adventist® Church. Its foundation is the Bible, the Word of God, shown open because its message should be read and put into practice. Central to that biblical message is the cross, which is also a central feature of the logo. Above the cross and the open Bible is a burning flame that represents the Holy Spirit, the Messenger of truth.
Logo: Elements
The North American Division logo consists of 3 parts: the Logotype, Entity Identifier, and Church Symbol.
Trademark
The church symbol and the logotype must be accompanied by the ® symbol.
Logo: White on Blue
English
The white logo on denim blue background (PMS 302) is preferred.
Español
Se prefiere el logotipo blanco sobre fondo azul (PMS 302).
Français
Le logo blanc sur fond bleu (PMS 302) est préféré.
Logo: Blue on White
English
The denim blue logo (PMS 302) on white background is preferred in other cases.
Español
El logotipo azul (PMS 302) sobre fondo blanco es preferido en otros casos.
Français
Le logo bleu (PMS 302) sur fond blanc est préféré dans les autres cas.
Logo: Clear Space and Minimum Size
Maintain a clear space around the logo to ensure visibility and impact. To make sure it’s easy to read, avoid making the logo any smaller than:
- Basic wide logo minimum size: 2.25″ wide
- Basic centered logo minimum size: 1.625″ wide
Use a minimum of two times the height of the lowercase letters on all four sides of the logo.
Do’s and Don’ts
Please note that the green checkmark (✓) notes acceptable and preferred applications.
The orange exclamation point (!) notes applications that are acceptable but not preferred. Please be very careful to note how other visual elements interact with the specific element.
The red (X) notes unacceptable applications of the system. These applications marked with the X could either cause a fragmentation of the identity, or simply be poorly designed, and are highly discouraged.]
Distortion
Rotation
Background Colors
Special Effects
Separating Logo Elements
Adding Elements to the Basic Logo
Local Church Logo
You can change the entity identifier on the logo to the name of the local church.
Maintain a clear space around the logo to ensure visibility and impact. To make sure it’s easy to read, avoid making the logo any smaller than:
- Basic wide logo minimum size:
2.25″ wide - Basic centered logo minimum size:
1.625″ wide
For details see Clear Space and Minimum Size.
White Logo on Blue
The white logo on denim blue background (PMS 302) is preferred.
Blue Logo on White
Se prefiere el logotipo blanco sobre fondo azul (PMS 302).
Zip files contain the following templates: Regular and centered logo (white on blue and blue on white) in Adobe Illustrator format (AI).
Conference Logo
Maintain a clear space around the logo to ensure visibility and impact. To make sure it’s easy to read, avoid making the logo any smaller than:
- Basic wide logo minimum size:
2.25″ wide - Basic centered logo minimum size:
1.625″ wide
For details see Clear Space and Minimum Size.
White Logo on Blue
The white logo on denim blue background (PMS 302) is preferred.
Blue Logo on White
Se prefiere el logotipo blanco sobre fondo azul (PMS 302).
Zip files contain the following templates: Regular and centered logo (white on blue and blue on white) in Adobe Illustrator format (AI).
Conference Departments Logo
To increase awareness and build unity among the departments, use any of the following logos.
Union Logo
Maintain a clear space around the logo to ensure visibility and impact. To make sure it’s easy to read, avoid making the logo any smaller than:
- Basic wide logo minimum size:
2.25″ wide - Basic centered logo minimum size:
1.625″ wide
For details see Clear Space and Minimum Size.
White Logo on Blue
The white logo on denim blue background (PMS 302) is preferred.
Blue Logo on White
Se prefiere el logotipo blanco sobre fondo azul (PMS 302).
Zip files contain the following templates: White on blue and blue on white in Adobe Illustrator format (AI).
Union Departments Logo
To increase awareness and build unity among the departments, use any of the following logos:
Zip files contain the following templates: Regular and centered logo (white on blue and blue on white) in Adobe Illustrator format (AI).
The Creation Grid
The “Creation Grid” is a seven-column layout structure created by the General Conference. The first six columns can be filled with text, images, illustrations, patterns, logos, or anything else. But the seventh column, the Sabbath, is to be set apart as a reminder and visual celebration of the last day.
While the NAD recognizes and values the Creation Grid as designed and recommended by the General Conference through their Adventist Living Pattern System (ALPS), it understands that this grid may not be practical for many projects.
The Creation Grid: Example
