Introduction
Consistency and awareness are vital in effectively communicating our unity, making the Seventh-day Adventist® Church more recognizable to the public.
These brand guidelines are for the North American Division of the Seventh-day Adventist® Church (NAD) and its conferences, unions, departments, and entities.
Use this as a reference when developing communications, either print, or online, external or internal, to ensure that our logo, typography, and color palette remain consistent. That consistency is imperative because it communicates reliability, credibility, and unity.
About Our Brand
The Seventh-day Adventist® Church was born out of the Millerite movement of the 1840s, and we enjoy a certain amount of name recognition. But do people really know what is behind our name, who we are, and what we stand for?
AristotleThe whole is greater than the sum of its parts.
A recent audit revealed that we could benefit from greater consistency in church identity and branding among our departments and entities, including churches, conferences, and unions. Congregationalism can split the church into individual, unrelated sub-groups. When these sub-groups show no association with the church in their marketing materials, two things happen: the opportunity to appear unified is lost, and our visual disconnection is perceived as unreliability.
In a word, our brand is weakened. To change this perception, we must all work together to properly brand all touch points—including connections between entities—to strengthen our overall brand.