Archived News Stories
2011 News Archives
8-30-11 Message Obtains Publisher Distribution Agreement
Goal to break open the urban market
August 23, 2011 - Message magazine has been presented with a publisher distribution agreement from Ingram Periodicals, Inc. of La Vergne, Tn. One of the nation’s largest periodical distribution organizations, Ingram Periodicals provides publications of choice by point-of-sale, or bulk within such venues as: Barnes and Nobles (internet retail included); Gander Mountain (sport outfitters); Hastings (a unique new and used book retailer); and Jo-Ann’s.
Message magazine is the oldest Christian outreach publication targeted to, but not exclusively for African-Americans within the U.S. Originally published under the title The Gospel Herald in 1898, Message has morphed in its 113 year existence. Ever mindful of its purpose, it is instructional, informational, and inspirational to the end user. Since late 2007, the marketing department of Message in conjunction with the editor, Dr. Washington Johnson, has pursued a single focus of reaching the masses of our metropolitan centers more effectively. A constant objective, this mission has been coupled with persistent prayer.
During the last four years we have experienced expanded reach through three targeted 100,000 distribution events in Washington, DC ‘09, Atlanta, Ga. ‘10, and Orlando, Fl. ‘11. All of these initiatives along with other high profile events, such as our international cruise that was a Spiritual Retreat in February 2011, gave the Holy Spirit the necessary elements for Ingram Periodicals to pursue distribution of our product. We did our part to raise the visibility of Message. God gave His blessing by sending Ingram Periodicals to our door.
What began as a casual contact to the marketing office of Message from Ingram Publishing, promises to break open the urban market for non-Christian and other Christian receivers to engage our publication. Dr. Johnson notes, “This is a day we never anticipated, but it shows God’s power to get the message out in these last hours of earth’s history.”
There are more exciting opportunities Message is exploring to reach the diverse population groups within metro societies. We encourage you to partner with us as a sponsor to your family, friends, and neighbors. Become a donor to our Prisoner Partnership program where we send Message to incarcerated individuals, and their families as we point them to the Hope of all ages–Jesus Christ.
By Samuel Thomas, Jr., Director of Marketing for Message magazine